I’m Lidia Morales (a.k.a. Lili Lan).

I am a Helsinki-based Character Designer and Visual Development Artist with a long-standing career across animation, textile, and editorial illustration, specializing in the video game industry for the last 13 years.

I enjoy the full creative process: from exploring initial ideas to building a project's visual identity. Whether I’m designing characters that the audience can truly empathize with or crafting props and backgrounds, my focus is always on the narrative.

That is why I like being involved in storytelling, offering a wide range of visual options and using vibrant color palettes to make every world feel unique. Ultimately, my goal is to create art that doesn't just look good but feels like it belongs to a bigger story. ♡

Want to know more about my professional journey? Check out the links below: